Why is Communication Like Oxygen for Your Business?

Can you imagine your business thriving without effective communication – especially from you? What is it about your methods of relaying information that makes the most impact on your business?

The Need for Effective Communication


Some leaders may still be relying on the technical background and knowledge that thrust them into “the big office,” believing that answering a business process or software question here and there is still all they need to succeed. But those skills are extremely limiting and won’t drive a team. You’ll never be able to do even an adequate job without honing your interpersonal skills – and becoming a “people person.”

The workplace is a complex network of skills and resources. Some individuals specialize, others generalize. In order to bring all that talent together and produce results in your organization, you can no longer avoid addressing your “soft skills.” And why are they important?

How Does Communication Affects Your Business


Effective communication is directly related to the bottom line. Communication is like the oxygen your organization breathes, affecting areas such as customer satisfaction, service delivery, product quality, employee satisfaction, and retention of key talent.

Your ability to guide, direct, inspire, correct, and improve the work of your employees depends on how effective you are communicating ideas, thoughts, and objectives.

One common fallacy of business owners is: “This is common sense. They should know it.” Believe that and you’re doomed. Your employees can’t read your mind. They have their own set of assumptions and interpretations, which surprisingly is…not yours. So, if you want to be the one steering your organization, you need to communicate. And do it damn well.

The Role of Communication When a Business Goes Through Changes


Now, let’s assume that you’ve decided it’s time to make changes in your business. All you need is to just go out and start talking it up, right? Not so fast. First, you need to have a communication strategy that crosses multiple channels.

It’s more than just deciding what content to share with your team. Delivering your message clearly and consistently through various mediums sets the tone for the rest of your organization and impacts how effective this change will be.

On this post we covered only a few points about the importance of communication skills. Stay tuned. We have just opened the floor…

What is your experience with communication in your organization?
What would you like it to be?